Is it recommended to have different logos for each product, or can the same logo be used for all products under the same parent company in India?
In India, using a single logo for all products under the same parent company is generally advisable. This approach helps create a cohesive brand identity, which is crucial for building brand recognition and trust among consumers. A consistent logo across different products reinforces the connection to the parent company, making it easier for customers to associate the quality and values of the brand with each product. A unified logo can streamline marketing and promotional efforts. It simplifies the design and messaging process, as you don’t need to create and manage multiple logos. This consistency can be particularly beneficial in establishing a strong market presence and ensuring that all products are perceived as part of the same trusted brand. However, there are exceptions to this approach. If your products are significantly different in terms of target audience or market positioning, using different logos might be advantageous. For instance, if your company offers luxury go...